Talus Haus: Branding, Website & Sales Materials
The Need:
Coming into summer 2024 Blue River Development was gearing up to bring a boutique collection of duplex residences to market. They engaged with the Slifer Smith & Frampton Development Sales + Consulting division to help bring the project to life. This would be a very limited residential collection so they needed a tight, and high-productivity suite of services, all in time to launch for the busy summer selling season.
The Solutions:
Brand System
First thing was first, a name. The site had only previously been referred to by it’s address, 160 Forest Drive, so I walked the client and sales team through a series of naming exercises considering options highly location specific, Forest 160, drawing from local landmarks, Mount Royal Residences, and some which were more aspirational, Granite Park. In the end we landed on a name that pushed toward highly aspirational with a call back to alpine heritage in Talus Haus. Talus being a type of high-alpine stone formation and of course Haus nodding to European tradition.
Once we had a name I turned my focus toward the visual identity. Given the project’s size and position of subtle luxury, we landed on a tidy wordmark concept that was clean, simple, and endlessly scalable. To expand upon the geometric letterforms I developed a series of branded patterns that helped to make materials stand out and showcase the project’s highly-considered design. This was all finished with an iconic two-color palette drawing from deep evergreens and golden aspens.
Standard appearance,
with golden alternataives
Tessellation pattern with multiple colors.
Website
Following brand development I built an image-forward Squarespace site integrated directly into our in-house CRM and design systems at Slifer. Emphasis was on engaging long scroll pages that really brought the incredible project imagery to the foreground. In the end I wrote all the copy for this project and paired it with renderings and carefully selected lifestyle imagery to bring it to life, even while it was in a preconstruction phase.
Web designs
Sales & Event Materials
Last but certainly not least, I crafted a suite of sales and event materials for our broker team to use in representing the project. Copy and design cues were largely taken and held from the website design that had garnered such a positive reaction from the client. But this suite of tools allowed us to represent the project in its very best light at all touch points.
Sales flyer
Site sign
The Results
With an incredibly short timeline from listing agreement to project launch in time for the summer season, we were able to bring Talus Haus to life in a busy marketplace. The sales team was outfitted with a suite of high-impact materials, and the brand was positioned for immediate success, showcasing these incredible homes.
