Strategy
For each new client and project I develop a laser-focused, ROI-driven marketing strategy.
A soup-to-nuts overhaul of the Slifer Smith & Frampton brand alongside the fantastic team at 1000watt.
I created a comprehensive brand system, and suite of sales materials for Solitude, a development of rustic homesites overlooking Breckenridge, Colorado.
Fresh off a rebrand with Forbes Global Properties, Slifer Smith & Frampton Real Estate the brokerage needed a suite of new print ads to announce the partnership and capitalize on the strength of the Forbes brand.
After failing to get off the ground for nearly a decade, a collection of high mountain homesteads needed a new brand to take off and take advantage of a red-hot market.
Slifer Smith & Frampton Real Estate needed a strong, independent identity to take their new development division into the future. I created a new logo and corresponding brand identity along with a website, and sales materials.
With a newly revamped website it was time to get to work generating some new traffic for the folks at Bicycle Junction, so I launched a multi-pronged digital media campaign.
In April of 2019 Wellington’s local urban and electric bikery, Bicycle Junction, needed to live up to the full potential of their new city center location. I got to work with their design team to create a sharp, strategic new website.
In the spring of 2017 Montreal-based event technology company, Showcare, was in a key moment of business growth. They needed to deploy several dozen service proposals to key prospects and current customers to solidify business.
For their 2016 appearance at IAEE's Expo! Expo! Brolly Event Solutions needed to showcase all the big changes that were happening at the company, so I strategized and designed an immersive trade show booth to accomplish these goals.
Dio Mio was on a mission to bring top-quality pastas to Denver's RiNo arts district, they had a great brand and a new website but needed a menu to really get things going. So I created a clean, bold menu that could keep up with their evolving creations.
To get the Brolly Event Solutions off the ground and generating inbound leads I implemented a multi-pronged digital media campaign aimed at brand building and thought leadership.
Dio Mio Handmade Pasta was looking to get their restaurant off the ground in Denver's RiNo arts district. I worked with them to build a beautiful website that could keep up with their ever-evolving menu.
Brolly Event Solutions needed to reach new markets and establish their thought leadership in the events industry, so I created- and contracted- a series of inbound marketing materials and oversaw their distribution.
Dio Mio Handmade Pasta was looking to get off the ground in the fall of 2016, they had a name and working logo files...and no idea where to go from there. So I stepped in to build them out a fully fleshed brand identity and standards kit.
Predictive Safety was looking to make a big splash at MINExpo 2016, a major event in a key industry, so as Marketing Manager I strategized and designed a show floor presence that would help set them apart.
In the summer of 2016 Data Connect was looking to put together their 3rd annual MUG Conference in Denver. As Marketing Manager, I created all the on-floor branding and materials to set the stage for success.
Brolly Event Solutions needed a new web-based product demo system, so I combined Infusionsoft with Microsoft Sway technologies to create an automated demo and lead capture system.
Brolly Event Solutions needed a website to accompany their new emphasis on inbound marketing tactics, so I built them a clean, branded site that would highlight their great content and capture actionable leads.
Holidaily Brewing Co. was preparing to enter the Colorado craft beer industry; I helped develop and vet a series of brand names for their brews to help bring them to market.
Johns Manville, a Berkshire-Hathaway company, needed to collect intensive data for their GRI compliant 2014 Sustainability Report, I built a series of targeted web forms to drastically cut down data collection time and costs.
Batch:64 needed to cultivate a following of brand evangelists in the nascent industry of legal, and organic, cannabis cultivation. So I built a multi-faceted social media campaign to attract and engage industry thought leaders.
Maxfield's Organics was a soil company with a need to reach a new audience to come to market. So I crated a social media strategy to help them reach fellow urban farmers and sustainably minded folks.
The Denver music festival, Cloak & Dagger, needed to reach a targeted audience to get off the ground in their first year, so I created a campaign that blended the digital with the experiential.
Arise Music Festival in Loveland, Colorado needed to expand their market for their third year, so I came in with a new media strategy and helped implement the "Souls Rising" stage.
Snowball Music Festival needed to shift their brand identity for their 2014 edition in Denver. I worked with the Souls In Action team to create a multimedia campaign.