The Need:
Predictive Safety was a new partnership of companies, with a new brand in the summer of 2015 but they needed a website to really get off the ground. The site had a couple key goals: represent the diverse offerings of the founding companies, formalize the partnership in a web format, showcase the expertise of the company, and set the site up to capture inbound leads. As Predictive Safety's Marketing Manager, I got to work.
The Remedy:
After reviewing the company's needs, assets and capacity to support the site I opted for a slick website built on the Squarespace platform. I began with a site architecture to highlight several key areas: products, services, resources, and company information. All to facilitate the top level goals of the website.
One of the product pages.
One of the services pages.
With the pages set I laid out, wrote copy, designed vector imagery and sourced imagery for every page on the website. Naturally, it was all built to the brand standards of the Predictive Safety. Throughout I was careful to leverage the brand goodwill of Predictive Safety's founding companies and the established expertise of the founders.
The resources page.
A lead capture page.
Once the pages were designed and filled with content I set the site up for success by integrating lead capture points via MailChimp at key areas of the site. The resources page was loaded with inbound marketing materials all staged behind automated MailChimp campaigns to drive lead capture right on the website.
The Results:
“253% increase in monthly traffic via site optimization.”
The website launched in the fall of 2015 and helped give Predictive Safety a vital platform to launch into the international safety industry. It helped the company secure key rounds of fundraising and land contracts with key clients. Over the first year in which I optimized the website I was able to increase month-to-month traffic 253% while decreasing bounce rate. Perhaps most importantly, though, through SEO and inbound content efforts I was able to lift monthly leads captured by 110%. Today, the site is helping Predictive Safety make safer workplaces across six continents.
