Me, Professionally:

I am a Colorado-raised marketing, design, and outdoor industry professional looking to unite the different tracks of my career. In my next role, I’m hoping to meld my years of experience in the world of outdoor recreation with my passion for design and penchant for project management in a career-oriented role with a dynamic team that values creativity and seeks to growth for their business, employees, and customers alike.

Note: If you're looking for a more traditional resume, or if you're on mobile and don't want to scroll through a mile of single column content, you can nab it here.

Slifer Smith & Frampton Real Estate

Creative Project Manager: December, 2020 - Present

Leading the central Colorado real estate market, Slifer Smith & Frampton has been building mountain communities since 1965. They operate selling real estate from Aspen to Denver and have been an integral part of these communities since their very inception. Today they are a founding member of Forbes Global Properties, representing the Colorado Rockies on an international stage. As their dedicated, in-house graphic designer I worked across all departments and markets creating a cohesive, approachable brand that worked for high-end second homeowners and first-time buyers alike. In this role, I gained a heavy dose of experience creating unique pieces for both digital and print.

Jobs Done:

• Concepted, copy wrote, and designed prominent print & digital collateral across all divisions
• Managed project queue and supporting design team to ensure timely delivery
• Consulted brokers & leadership on design, brand, and copy strategy to meet their goals
• Led company-level advertising campaigns across all media
• Oversaw budget for corporate printed materials and digital tools for the broker team of over 300 agents

Working Holiday

New Zealand, Australia & Hawaii September, 2017 - December, 2020

For the past several years my partner and I decided to take a step back for a bit before we settle down to travel the world and see where our true passions lie. This led to us taking advantage of the working holiday programs in New Zealand and Australia, and have found me falling back in love with working in the cycling & outdoor industry. I’ve worked at various bike shops during my time abroad and have honed skills not only customer-service and mechanical but have also sought out ways to keep my marketing wits sharp like with my projects at Bicycle Junction and Sundial.

Bike Otago

Dunedin, NZ
September, 2017 - March, 2018
Mechanic & Salesman

Bicycle Junction

Wellington, NZ
March, 2018 - September, 2018
Mechanic & Marketing Strategist

McBain Cycles

Hobart, TAS
September, 2018 - March, 2019
Salesman & Mechanic

Data Connect

Marketing Manager: April, 2015 - September, 2017

Data Connect is a privately held corporation based in Centennial, Colorado with operations in Sydney, London, Montreal, and Johannesburg. They have three distinct business units: event technology solutions (known as Brolly Event Solutions), workplace safety software (known as Predictive Safety), and document management systems. As Marketing Manager at Data Connect I oversaw marketing operations for all three business units and company owned events.

Jobs Done:

• Designed, deployed and managed all company brands
• Hired and managed all freelancer content creators
• Built and managed all inbound marketing systems
• Optimized digital ad buys
• Designed and copy wrote all web, digital and print materials
• Boosted road team morale with top notch jokes and restaurant recc's

Successes Had:

• Brought 3 new brands to market
• Built inbound marketing and product demo systems
• Improved web lead capture 120% month-to-month
• Doubled company-owned event attendance year-to-year
• 150% increase in trade show leads captured year-to-year

Skills Sharpened:

• Brand design and development
• Ad buying and optimization with: AdWords, Display Network, AdRoll, LinkedIn and Twitter
• Inbound marketing system development with Infusionsoft
• Graphic design with the Adobe Creative Suite
• Team management to meet critical deadlines

Domoto Brands

Digital Strategist: April, 2014 - June, 2015

Domoto Brands is a Denver-based branding and strategy agency with an emphasis on sustainability and corporate responsibility. As their Digital Strategist I worked with clients to deploy cohesive campaigns across website, email, social and pay-per-click media.

Jobs Done:

• Developed and optimized digital campaigns to meet client goals
• Coordinated content creation with in-house graphic designers
• Trained clients on media best practices for authentic content
• Maintained client websites

Successes had:

• Increased organic social reach 900% on key campaigns
• Doubled client-audience social interactions
• 110% increase in month-to-month cross platform interactions
• Launched three brands on social

Skills Sharpened:

• Ad buying and optimization with Facebook and Twitter
• A/B email testing with MailChimp
• Client communication strategies
• Brand research and development
• Website management with Wordpress and Drupal
 

Souls In Action

Marketing Director: January, 2012 - April, 2015

Souls In Action is an event production, artist management, and social activism collective based in Denver. They seek to unify unforgettable event experiences with meaningful activism projects. As their Marketing Director I oversaw all event promotion activities including content production, digital ad strategy, and the internship program.

Jobs Done:

• Strategized, executed, and optimized event ad campaigns
• Hired, trained and managed company internship program
• Provided media coverage for national events
• Built and maintained our website

Successes Had:

• Organically increased social following by 859%
• Created functioning departments for artist management and event marketing
• Rallied high-value web traffic by up to 86% per week in key campaigns

Skills Sharpened:

• Strategic development of marketing content
• Team management and coordination to beat deadlines
• Website optimization and management WordPress
• Writing and graphic design

Vail Resorts - Bicycle Village

Sales Associate & Service Technician
June, 2009 - Present

Things I learned:
• Project management and meeting customer deadlines.
• Customer service skills in-person and on-line.
• In-store merchandising and display design.
• Systematic thinking (by way of bike repairs).

Madison House

Artist Booking Agent Assistant
Fall Internship 2012

Things I learned:
• Artist brand management across digital platforms.
• Contract negotiation phases and strategies.
• Information management best practices.
• Events industry structure and processes.

University of COlorado - Boulder

Degrees I Hold:
Bachelor Of Science: Business Administration- Marketing
Bachelor Of Arts: Spanish For The Professions

Graduated with distinction in May of 2013
Cumulative GPA: 3.8

Relevant Business Course Work:

• Digital marketing
• Promotion management
• Product strategy
• Sales team management

Relevant Spanish Course Work:

• Business Spanish translation
• Cross-cultural marketing
• International business strategy